Why Are Yogurt Ads Primarily Aimed At Women?

I don't eat yogurt to often. It's good but some foods I only really like if I have them once or twice a year. Take yogurt for example. When I was a kid I loved it. I'd beg my parents to get me a bunch of yogurt and then eat a bit and get bored. Over time I like yogurt less and less and the amount of flavors I actually enjoyed also narrowed down. This is my first time eating yogurt in years. I decided to break off from Activia and try a new brand to see if I would like it more. Right now I am having Tillamook "Good & Creamy" (hehehehe) in Oregon Dark Cherry. But there is this weird aftertaste so there might be poison. IDK, I'll get back to you on that.

I don't know if I've mentioned it before but I am Lactose Intolerant. I am not torturing myself, instead I take this magical little product called Lactaid.

Lactaid how do I love thee?

Let me count the ways...

One, One thousand

Two, Two thousand

Three, Three thousand

By the way, if you haven't seen Who Framed Roger Rabbit I highly recommend that you do so.

10/10 Logic Jessica.

Anyway, if I can get back on track. I am eating yogurt. As I was doing that I had a thought "Why are yogurt ads primarily aimed at women?" I asked my mom and had a pretty plausible answer, that women are at more risk for osteoporosis and that women are typically the one's who are buying the groceries anyway. I'm sure there are plenty of non-women who buy groceries and eat yogurt, but why are they so women centered. Ads are like "Hello ladies buy this makeup you don't need to enhance features that don't need enhanced because you look beautiful anyways but we aren't going to say that".

Yogurt ads: These women are eating this yogurt and looking happy, fill your void with Activia!

Shampoo Ads: (For Women) This super cool formula will nourish your roots and hydrate your hair! Nourish the hair! (For Men) This is hair soap, manly hair soap.

Car Ads: DO YOU WANT TO GO FAST?! THIS CAR IS VERY FAST AND VERY TECHNOLOGY! LOOK AT THIS GUY GO! NYOOOOOOM!!!!!!!!

You know what. Women are at higher risk for osteoporosis but men should get the calcium they need too! Which is why I am pitching a new product for Ad companies everywhere. Activia for men. Here is my pitch:

[Fade in from black to show a super buff man staring at the camera sternly. His arms are crossed in front of his chest and he has facial hair.]

Buff guy: Hey I'm Guy McDude, three time WWE champion

[He flexes his muscles and a wicked guitar solo plays in the background]

McDude: Do you worry about osteoporosis? Well don't because worrying is for wimps!

[Clip plays of McDude lifting weights]

McDude: Want to know how I got so strong? Working out, eating healthy, and gaining the calcium I need to support my bones. But how did I get that calcium? Yogurt.

[Clip plays of people looking shocked and a large gasp is heard. Cut back to McDude with his arms crossed.]

McDude: I know what your thinking. Yogurt is for women who do yoga! Well not anymore

[Camera cuts to a table with yogurt cups on it]

Male Voice Over: Introducing Activia Yogurt for Men! Build strong bones to protect your fragile masculine ego. Activia Yogurt for Men comes in four flavors because the only variety we offer to men is in cars. Introducing our flavors: Toxic Masculinity, Gender Roles, Societal Norms, and To Much Axe Body Spray. You can tell the packages apart because Woman yogurt has white cups with blue writing. Activia for men has gray cups with red writing because that makes it manlier

[Guitar solo. Camera cuts to a can of yogurt]

Voice Over: Call now and get a can of our unofficial still debated flavor: Wage Gap.

[Cut to conference room with four men and a woman inside]

Man 1: Listen Susan the fact that you make a dollar less than me per paycheck is just because I do more work than you.

Susan: Charles we do the same amount of work and we have the same exact job. I'm getting paid less because I'm a woman.

Man 2: I don't know that sounds pretty far fetched.

Man 3: Yeah, sexism doesn't happen anymore

Man 4: Except against men

[Susan glares with fire of a thousand suns. Camera cuts away quickly as the producers realize they shouldn't have put that clip in. Screen shows McDude who approaches the table of yogurts and picks up Toxic Masculinity. McDude takes off the cap and throws it back like a shot. Close up on McDude's face for his reaction. His expression is one of disgust and horror.]

McDude: Wait, this is what is was the whole time?! This is horrible-!

[Camera cuts away quickly to show a yogurt cup. The red words Activia For Men appear.]

Voice Over: Activia for men, yogurt isn't just for women anymore.

[Fade to black]